Free Resources: The Science Behind Advertising Investments

👋 Welcome! This page contains valuable resources to support and expand your learning.

🎯 Free Video Courses:

(Click on the title to view all episodes)

Baseline Explained Simply

Introduction to Marketing Mix Model - Why and what is MMM? Format: Gslides.
Democratising statistics in MMM. Format: Google slides based presentation.
What is the best Marketing Mix Model? - A comparison between Robyn and Meridian. Format: Google slides based presentation.
Explaining the baseline in simple terms. Format: 4 min video based tutorial (speed X1).
Attribution Multipliers act as a bridge between MMM and in-platform Attribution.
- Format: 5 min video based tutorial.
- Also available as a presentation here. Format: Google slides based presentation.

Geo-Experiment basics - **Experimentation - Why you should use it and how - including minimum requirements.** Format: 7 min video based tutorial (speed X1).
Geo-Experiment basics - **Experimentation at speed and at optimum cost** (why should you use it an dhow it works). Format: Google slides based presentation.
Geo-Experiment - Consultancy friendly pitch deck available **here** (i.e. adapt and pitch to your clients Geo-match by Cassandra). Format: Google slides based presentation.
A peak under the hood of Cassandra’s geo-match Algorithm - Content for data scientist or marketer with advanced statistical knowledge. Format: Sharable PDF.