👋 Welcome! This page contains valuable resources to support and expand your learning.

Incrementality Multipliers gone wrong is available here.

Risk adjusted return is the only thing that matters: 2026 Global benchmarks

Q4 Media planning Guide is available : Beat Last Year ROI - A Q4 Plan

🎯 Free Video Courses:

(Click on the title to view all episodes)

Comparison Between Robyn and Meridian

https://youtu.be/uUCKR2tsG5M?si=wv2sUtl532pUZrU6

Baseline Explained Simply

https://youtu.be/MUk-5dCu1ms?feature=shared

• Theory on Marketing Mix Modeling (Eng):

  Attribution Multipliers

  https://youtu.be/HpdDEbuH2hY?si=LL0N09I9QAt6iTFb

• Marketing Mix Modeling with Robyn (open source library) (Eng):

Marketing Mix Modeling Resources:

• Introduction to Marketing Mix Model - Why and what is MMM? Format: Gslides.
• Democratising statistics in MMM. Format: Google slides based presentation.
• What is the best Marketing Mix Model? - A comparison between Robyn and Meridian. Format: Google slides based presentation.
• Explaining the baseline in simple terms. Format: 4 min video based tutorial (speed X1).
• What are the benefits of our new model Sibyl Format: Google slides based presentation.
• Attribution Multipliers act as a bridge between MMM and in-platform Attribution.
  • Format: 5 min video based tutorial.
  • Also available as a presentation here. Format: Google slides based presentation.

Geo-Match Resources:

• Geo-Experiment basics - **Experimentation - Why you should use it and how - including minimum requirements.** Format: 7 min video based tutorial (speed X1).
• Geo-Experiment basics - **Experimentation at speed and at optimum cost** (why should you use it an dhow it works). Format: Google slides based presentation.
• Geo-Experiment - Consultancy friendly pitch deck available **here** (i.e. adapt and pitch to your clients Geo-match by Cassandra). Format: Google slides based presentation.